Teste

Website ‘Must Haves’
For Driving Traffic, Leads & Sales

By Jessica Meher

TABLE OF CONTENTS
Introduction…………………….3

Part 1: Get Found Online…… 4
Building Inbound Links………………… 7
On-page SEO……………………………9
Title Tag & Meta Tags…………………… 1
1

XML Sitemaps…………………………… 3
1
301 Redirects…………………………… 14

Part 2: Design & Usability……15
The First Impression…………………....16
Maintain Consistency………….............. 9
1
Using the Right Images…………………...
20
Navigation…………………………………1
2
Flash and Animation,,,,,………………… 3
2

Accessibility………………………………. 4
2

Part 3: Content………………..... 25
Messaging………………………………......26
Educate and Offer Value…………………… 8
2
Importance of Quality………………………. 9
2
Avoid Corporate Gobbledygook…………..31
Be Clear Not Clever………………………..32
Blogging……………………………………..33
Making Content Social and Shareable…… 5
3
Other Forms of Content……………………36
Customer Proof……………………………..37

Part 4: Conversion……………….. 9
3
Effective Call-to-Actions…………………… 0
4
CTA Positioning…………………………….. 3
4
Landing Pages……………………………… 5
4
Forms………………………………………… 9
4
Newsletters………………………………..... 1
5

Conclusion……………………... 52

Introduction
We all know how important a website is to a business's online strategy. Almost every business, whether B2B, B2C, non-profit, local or global needs an online presence to reach buyers in the internet age. A company’s website is its virtual storefront.
Shockingly, a recent survey by 1&1 Internet reported that up to 40% of small-to-medium sized businesses still don’t have a website. Even if you’re on social media, operating without a website is just silly. A website is an essential piece of your online marketing strategy.
Whether you're looking to build your first website, or if your existing site just isn't getting the traffic or leads you were hoping for, you may wonder what it really takes to have a great website.

A recent survey by
1&1 Internet reported that up to 40% of small-to-medium sized
businesses