Suprimento
EDITI
- ----- -·--- -·-- - - -- - O N
--
SU PP LY C HA IN
M AN AG EM EN T
S trate gy, P lann ing, a nd O pera tion
Sunil Chopra
Kellogg Schoo l o f M anage ment
Northwestern University
Peter Meindl
S tanfor d University
P EARS ON
--------Prentice
I-I all
U pper S addle R iver, N ew J ersey
·--·
-- · - · - - -
"ibrary o f Congress Cataloging-in-Publication Data
:::hopra, Sunil
Supply chain m anagement: strategy, planning, and o peration I Sunil Chopra,
>eter M eind!.-3rd ed.
p. em.
Includes bibliographical references and index.
ISBN: 0-13-208608-5
1. M arketing c hannels-Management . 2. D elivery o f g oods-Management.
i. Physical distribution of g oods-Management. 4. C ustomer s ervicesvfanagement. 5. I ndustrial procurement. 6. M aterials management. I. vfeindl, P eter II. Title.
HF5415.13.C533 2007
6 58.7-dc22
2006004948
\ VP/Executive Editor: M ark Pfaltzgraff ii:ditorial Director: J eff Shelstad
; enior P roject Manager: A lana B radley
E:ditorial Assistant: B arbara W itmer
Vledia Product Development Manager: Nancy Welcher
\ VP/Executive Marketing Manager: D ebbie C lare
Vlarketing Assistant: J oanna Sabella
; enior Managing Editor (Production): C ynthia R egan flroduction Editor: Melissa F eimer flermissions Supervisor: C harles Morris
Vlanufacturing Buyer: Michelle Klein
Vlanager, Print Production: Christy M ahon
Composition/Full-Service Project Management: K aren E ttinger, TechBooks, Inc. flrinter/Binder: H amilton P rinting Company Inc. fypeface: 10/12 Times Ten R oman
:::redits a nd acknowledgments borrowed from o ther sources and reproduced, with permission, in this textJook a ppear o n a ppropriate page within text.
\.1icrosoft® and Windows® are registered trademarks of the Microsoft Corporation in the U.S.A. a nd
J ther countries. Screen shots a nd icons reprinted with permission from the Microsoft Corporation. This
Jook is n ot sponsored o r e ndorsed by o r affiliated with