Strategy of giving

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Version: 1.00.1 © Miikka Leinonen 2008 Translator: Vilja Sormunen Editor: Satu Jussila Photographer: Tuomas Kolehmainen

How GivinG Makes Good Business.

 w w w. s t r at e g y of g i v i n g. c om

Strategy of Giving in a Nutshell:

what can people give you? so, what are you going to give them?

everything you need!

New business models started first on the internet will ultimately affect all industries. The older and the more established the industry, the bigger the change will be.

Tools for Giving
The Strategy of Giving may seem a little naïve and unlikely to result in any real business benefits. But the concepts are anything but naïve. What it is meant to provide is food for thought companies can use to form logical business models that help them achieve strategic goals. The Strategy of Giving is a new way for companies to look at the world around them; it is not magician’s tricks.

“You reap what you sow.” This phrase is found in nearly every culture and language. Basically, it says that the fruits of your labor will come back to you. Depending on your views, this can be called a law of nature, a pattern of social behavior or just plain karma. Many companies, unfortunately, have not seen the full potential of this law. The Strategy of Giving involves finding ways to harness the power of customers, competitors, employees, potential customers and owners to work for the benefit of a company. In order to get people activated, a company must reward people before they have done anything for the company. Giving initiates a movement in the recipient. A company that has generated movement in the recipients can then direct this energy towards benefiting the company’s strategy and vision. A company that gives can quite literally get the world’s resources to work for its benefit. Why would we give away