Sport marketing

Communication in Business
23 April 2012

Sponsors: an important part of NASCAR The sports industry is the sector that follows in expansion and is considered one of the most lucrative industries in the world. Due to this fact, the sport has attracted the interest of thousands of companies, through the Sports Marketing has leveraged its business and become great companies overnight. Using Sport marketing, companies are creating a relationship of loyalty with fans through sports. This kind of relationship helps sponsors more easily convince consumers to purchase products and service because the fans associate them with the team or club that they like. NASCAR (National Association for Stock Car Auto Racing) is an example of a sport in which the Sports Marketing has been successfully used by companies. Its sponsors have managed to promote their brands and products, and received very positive feedback from NASCAR fans. Knowing the popularity of this sport, NASCAR fans have become the main target of the sponsors that have tried to convince them to acquire products and services. Many of these sponsors sell expensive products that are not for all levels of society. But even so, many fans surrender to conspicuous consumption and end up buying products that do not require that time. Despite Sports Marketing influences NASCAR’s fans to conspicuous consumption, it is seen as a business tool essential for the development and maintenance of the NASCAR races. The origin of Sports Marketing is old. It began around 1860's, when the rise of baseball drew the attention of many businesses due to its popularity. So they decided to use photographs of baseball teams to assist in selling their products and services.
After a few years, the Sports Marketing has grown to become a powerful tool for business, especially with the development of television and the transformation of sport into a worldwide