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What Is a Business Plan?
• A business plan is a written statement that describes and analyzes your business and gives detailed projections about its future. A business plan also covers the financial aspects of starting or expanding your business—how much money you need and how you’ll pay it back.

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Why Write a Business Plan?
1. 2. 3. 4. 5. Helps You Get Money Helps You Decide to Proceed or Stop Lets You Improve Your Business Concept Improves Your Odds of Success Helps You Keep on Track
Many business owners spend countless hours handling emergencies, simply because they haven’t learned how to plan ahead.
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Another perspective
• The Strategic Plan
– Forming the Heart of Your Story

• The Operational Plan
– Bringing Your Plan to Life

• The Organizational Plan
– Defining Your Corporate Structure

• The Resources Plan
– Analyzing the Support You Need to Put Your Plan Into Action
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Five important tips before you start!
1. The business plan should tell a compelling story about your business who, what, when, where, how and why.

2. Your plan should be focused and clear. 3. The plan should define specific business objectives and goals with general parameters to guide the organization. 4. Writing a business plan should force logic and discipline into a business. 5. A good business plan is a living document. It should be updated regularly.
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Executive Summary
• This section should: “Be written last” • Provide an enthusiastic snapshot of your company, explaining who you are, what you do and why. • Be less than 2 pages in length.

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BUSINESS PLAN STRUCTURE