PLANEJAMENTO DE MARKETIMG
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TOC o 1-3 h z u HYPERLINK l _Toc386990471 INTRODUO PAGEREF _Toc386990471 h 4 HYPERLINK l _Toc386990472 1 AQURIO FUN PAGEREF _Toc386990472 h 4 HYPERLINK l _Toc386990473 1.1 HISTRICO DA EMPRESA PAGEREF _Toc386990473 h 5 HYPERLINK l _Toc386990474 1.2 MISSO PAGEREF _Toc386990474 h 5 HYPERLINK l _Toc386990475 1.3 VISO PAGEREF _Toc386990475 h 5 HYPERLINK l _Toc386990476 1.4 CARACTERSTICAS PAGEREF _Toc386990476 h 5 HYPERLINK l _Toc386990477 1.5 PBLICO-ALVO PAGEREF _Toc386990477 h 5 HYPERLINK l _Toc386990478 1.6 CONCORRENTES PAGEREF _Toc386990478 h 5 HYPERLINK l _Toc386990479 1.7 FORNECEDORES PAGEREF _Toc386990479 h 6 HYPERLINK l _Toc386990480 1.8 CLIENTES PAGEREF _Toc386990480 h 6 HYPERLINK l _Toc386990481 1.9 LOCALIZAO PAGEREF _Toc386990481 h 6 HYPERLINK l _Toc386990482 1.10 BANCO DE DADOS INTERNOS PAGEREF _Toc386990482 h 6 HYPERLINK l _Toc386990483 1.11 DADOS SECUNDRIOS EXTERNOS PAGEREF _Toc386990483 h 6 HYPERLINK l _Toc386990484 2 DEFINIO DO MTODO DE PESQUISA DE DADOS PRIMRIOS PAGEREF _Toc386990484 h 7 HYPERLINK l _Toc386990485 2.1 DEFINIO DA AMOSTRA PAGEREF _Toc386990485 h 8 HYPERLINK l _Toc386990486 2.2 AMOSTRA DE FORNECEDORES PAGEREF _Toc386990486 h 8 HYPERLINK l _Toc386990487 2.3 AMOSTRAS DOS CONCORRENTES PAGEREF _Toc386990487 h 8 HYPERLINK l _Toc386990488 2.4 ELABORAO DOS INSTRUMENTOS DE PESQUISA PAGEREF _Toc386990488 h 9 HYPERLINK l _Toc386990489 2.5 APLICAO DA PESQUISA PAGEREF _Toc386990489 h 9 HYPERLINK l _Toc386990490 3 REAS DE PREOCUPAO DA TICA EM MARKETING PAGEREF _Toc386990490 h 9 HYPERLINK l _Toc386990491 3.1 TICA EM PESQUISA DE MARKETING PAGEREF _Toc386990491 h 10 HYPERLINK l _Toc386990492 3.2 TICA EM ADMINISTRAO DO PRODUTO PAGEREF _Toc386990492 h 10 HYPERLINK l _Toc386990493 3.3 TICA NA ADMINISTRAO DO PREO PAGEREF _Toc386990493 h 11 HYPERLINK l _Toc386990494 3.4 TICA NA PROPAGANDA PAGEREF _Toc386990494 h 12 HYPERLINK l _Toc386990495 QUESTIONRIOS PAGEREF _Toc386990495 h 16 HYPERLINK l _Toc386990496