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J. Technol. Manag. Innov. 2006, Volume 1, Issue 4.

Invited paper / Received August 9, 2006

OBTENDO COMPETITIVIDADE ATRAVÉS DA LOGÍSTICA REVERSA: ESTUDO
DE CASO EM UMA MADEIREIRA
Patrícia Guarnieri 1, Divonsir de Jesuz da Silva Dutra 2, Regina Negri Pagani 1,
Kazuo Hatakeyama3, Luiz Alberto Pilatti 3. [e-mail] Abstract
The reverse logistics make possible the return of residues to productive and/or business cycle. The present study has as objective to analyse the practices of a wood industry regarding to the residues and the ecological, lawful, and economic returns, obtained with the application of the reverse logistics concepts in the business environment. The technical procedure adopted was the case study. The data collection was made through the direct observation and interviews with the people in charge of the production and logistics sectors. The main results found were: the residues generated returns to the productive cycle obeying the environmental legislation, transforming itself in raw material again. The lawful revaluing of wood residues obtain competitiveness to company, because solve the residues destination problem providing the return for productive and business cycle, thus aggregating economic, lawful and ecological value to the wood residues.
Key words: Reverse logistics, wood residues, environmental legislation.

Resumo
A logística reversa torna possível o retorno dos resíduos ao ciclo produtivo e/ou de negócios. O presente estudo teve como objetivo a análise das práticas de uma indústria madeireira com relação a seus resíduos industrias e os retornos econômicos, legais e ecológicos, obtidos com a aplicação dos conceitos de logística reversa no ambiente empresarial. O procedimento técnico adotado foi o estudo de caso, a coleta de dados foi feita através da observação direta e entrevistas com os responsáveis das áreas de produção, logística e meio ambiente. Os principais resultados encontrados foram: os