Marketingsherpa integratingsocialmedia

Special Report:
Integrating Social Media the Right Way
Brought to you by:

Protect and promote your brand with Vocus.
Vocus completely integrates social and traditional media to give you tracking, reporting, analysis, news distribution and the world’s most comprehensive database of media and influencer contacts – all in one place. Join thousands of organizations of all sizes who use Vocus to:
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Extend your network – With access to a global media database, you can connect to more than 1.4 million journalists, media outlets, bloggers, analysts, opportunities and more. Monitor everything – Track mentions, tweets, blogs, comments, in traditional and social media coverage, side-by-side. Broaden your reach – Send your news directly to critical influencers for targeted outreach, or across the web with PRWeb. Measure every ounce of impact – Gain immediate insight into the effectiveness of your programs, industry trends and traction of your competitors with easy-toread charts, graphs and reports. Enjoy amazing customer service – We love what we do, and make sure you get the most out of your investment in Vocus. Call, tweet, or email and we’ll be there.

www.vocus.co.uk
"Vocus has structured our work and improved our coverage through efficiency. It saves us time, enables us to keep everything up to date, and enables us to speak to journalists with more knowledge of previous discussions, and therefore more confidence." Isabel Milojevic, Head of Media Relations, Deloitte

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MarketingSherpa’s Social Marketing ROAD Map Handbook

SELECTING PLATFORMS BY TACTICAL EFFECTIVENESS AND ARCHITECTURAL FIT
The following chart shows the average percentage of organizations using each of the social media platforms for marketing purposes today. Keep in mind that the average is skewed toward those choosing platforms based on “fast and easy” implementation. Your selection of social media technology brands should be based on effectiveness and have a plan and a