Marketing

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Direct Marketing

Yves Rocher Case

Introduction

Nowadays, the companies must actualized themselves due to all the socio-economic and population changes, in order to execute their tasks, sale as much as they can and make the customer satisfied, in a more active way interacting with the market.
Every organization has the need of relate to the market, but it can diverge a lot. So, no matter which market, or product or activity field, one of the tools that the organizations have to orientate their relations is the “kit” of marketing activities.
In this present paper, I am going to show some factors that contribute for the success of Direct Marketing within organizations. Among them it is important to have identified variable such us: updated database with age, gender, incomes, among others of their potential customers. Offering the right product or service to the customer, knowing their needs, with more attractive offers and good quality products with value. In specific, I am going to talk about Yves Rocher and their positive experience with Direct Marketing.

Direct Marketing
What is the Direct Marketing?
Well, according to Henry R. Hoke Jr., the Direct Marketing magazine director, defines it as:
“It is a Marketing interactive system, which uses one or more ways of propaganda to produce a response and/or a measurable transaction anywhere.”
According to Kotler (2006):
“Direct Marketing is the use of direct channels and services without any Marketing intermediate.”

The Direct Marketing tries to establish a cause and effect relationship with the potential customer, requesting a direct response of him.
It is an activity where the biggest investment is “time”, being extremely recommended to begin in a small way and gradually grow up, studying the defaults and making attempts. There is no such thing as a determined formula, but there are rules consecrated for the general use. It is essentially