Manual de identidade visual

GRAPHIC IDENTITY GUIDELINES
Use of the University Logo, Seal and Other Marks

estern Washington University is proud of its national reputation for academic excellence. A public comprehensive university, Western is dedicated to providing the highest quality undergraduate and master’s education in the Northwest. A strong cohesive visual identity program provides a consistent presentation of the University and reinforces Western’s reputation for quality. It unifies and strengthens the University and projects an image of excellence which is important in attracting highly qualified students, faculty and staff. These guidelines, developed by a University Task Force and approved by the President’s Council, detail how Western’s visual identity is to be used in a variety of print, electronic media and signage situations in order to present a professional image to the public. It will be of benefit to the campus community in helping to establish clear standards for the use of Western’s logo and in conveying the excellence in education for which Western is well known. Having these guidelines readily available to all members of the campus community will complete the task set by Western’s Board of Trustees when they approved the University logo on February 25, 1993.

W

2

Karen W. Morse President

ABOUT THIS GUIDE
A strong, attractive and flexible visual identity program is an asset to the University. It creates a unified, easily recognizable image for Western which enhances the institution’s public visibility. The Western logo is designed to be used for University stationery, publications developed by the staff or by academic and administrative units, and for other identity needs such as signs, banners and name tags. Western Washington University’s visual identity program was strengthened in 1992 by a task force comprised of faculty, staff and students which developed the University’s logo and more clearly defined the use of the logo, University seal and other marks. The