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When a company is ready to launch a new product or service in the market also knows how important it is to make a good spread .

The advertising creates , performs and promotes campaigns and advertisements , looking for the best way to present a product or service to consumers and to promote their sale . It operates in developing strategies and innovations in the area of communication in order to achieve improvements in respect of companies and institutions to society . To do this , search the profile of the target audience , collecting data such as age , socioeconomic status , education , customs and habits. Makes the art of packaging and corporate identity . Choose the most appropriate approach and the campaign media : billboards, advertisements in newspapers and magazines , radio and TV commercials and banner ads on Web sites .

Internet advantages :
• segmentation of the target audience according to their behavior ;
• Mode of disclosure that may have an interactive component ;
• Rapid development in the level of penetration ; disadvantages :
• Low level of penetration ;
• Do not reach all population segments .

outdoor advantages :
• Half advertising that allows enough repetition;
• The consumer does not need to develop any action to get in touch with him ;
• Excellent reminder medium of communication used in other ways , which enhances levels of notoriety ;
• Great flexibility in terms of regionalization , size and shape. disadvantages :
• Production costs are higher ;
• Requires a long-term planning due to technical production needs ;
• weak to serving sophisticated advertising Mode .

Quando uma empresa está preparada para lançar um novo produto ou serviço no mercado sabe também o quanto é importante fazer uma boa divulgação.

O publicitário cria, realiza e divulga campanhas e peças publicitárias, procurando a melhor forma de apresentar um produto ou serviço ao consumidor e promover sua venda. Ele atua