Gm study of differences in color

A COMPARATIVE STUDY ON DIFFERENCES IN COLOR DETERMINATION
PROCESS AND CRITERIA OF LEADING AUTOMOBILE COMPANIES

A THESIS SUBMITTED TO
THE GRADUATE SCHOOL OF NATURE AND APPLIED SCIENCE OF
THE MIDDLE EAST TECHNICAL UNIVERSITY

BY

SENA ÖKSÜZ

IN PARTIAL FULFILMENT OF THE REQUIREMENTS FOR THE DEGREE OF
MASTER OF SCIENCE
IN
THE DEPARTMENT OF INDUSTRIAL DESIGN

MAY 2004

Approval of the Graduate School of Natural and Applied Sciences.

Prof. Dr. Canan ÖZGEN
Director
I certify that this thesis satisfies all the requirements as a thesis for the degree of Master of Science.

Assoc. Prof. Dr. Gülay HASDOĞAN
Head of Department
This is to certify that we have read this thesis and that in our opinion it is fully adequate, in scope and quality, as a thesis for the degree of Master of
Science.

Inst. Dr. Hakan GÜRSU
Supervisor

Examining Committee Members
Assoc. Prof. Dr. Mehmet ASATEKİN
Assoc. Prof. Dr. Çiğdem ERBUĞ
Inst. Dr. Hakan GÜRSU
Inst. Dr. Canan ÜNLÜ
Dr. Sibel Ertez URAL

ABSTRACT

A COMPARATIVE STUDY ON DIFFERENCES IN COLOR
DETERMINATION PROCESS AND CRITERIA OF LEADING
AUTOMOBILE COMPANIES

Öksüz, Sena
M.S., Department o Industrial Design
Supervisor: Dr. Hakan Gürsu

May 2004,

The present study was undertaken to indicate the differences and similarities in color determination process and color selection criteria of leading automobile manufacturers of the world. A comperative study was conducted in the light of relevant literature, interviews and questionnaires. A total number of 6 automobile company were selected for case study; Ford, Honda, Hyundai, Volkswagen, Renault and Toyota. Total 19 respondents, the majority of whom were automobile designers and color specialists answered questions related with color design of automobiles and selection criteria. Later, a total of 18 representatives, including at least one Color and

iii

Trim designer, Product Engineer and Purchasing Manager from each company,