Estrategia competitiva

Strategic Analysis of Apple Inc.
Brian Masi
Capstone Strategy Course (MGT440), Professor Linda Cohen Barney School of Business, University of Hartford December 15, 2009

MGT 440, December 2009

Masi

Table of Contents

Overview Executive Summary............................................................................................................. 1 Apple Inc. Strategy Facts: Scope, Generic Competitive Strategy, and Value Creation ...... 2

Strategic Analysis 1. Industry Forces and Attractiveness................................................................................ 3 2. Competitive Landscape and Strategic Groups ............................................................... 6 3. Key Resources and Capabilities ...................................................................................... 8 4. Apple Inc. Value Chain and Strategy Implementation ................................................. 10 5. Trends and Opportunities 5.1. General Environment Analysis ............................................................................ 14 5.2. Diversification ..................................................................................................... 17 5.3. New Value Creation Opportunities ..................................................................... 19 6. Recommendations and Conclusion ............................................................................. 21

Appendices A1: Porter’s 5 Forces Analysis .......................................................................................... A-1 A2: Strategic Group Maps ............................................................................................. A-2.1 A3: Key Resources & Capabilities..................................................................................... A-3 A4: Value Chain Analysis ............................................................................................... A-4.1 A5: General Environment Analysis