Engenheiro

Brazil Business Plan
Goodwill Industries International, Inc.

- working draft
24/02/2011

This business plan is designed to outline the process to operationalize Goodwill Brasil, and create a selfsustaining social enterprise model within a four year period. This business plan will: → Create a supply chain of donations to support and sustain retail growth for a three-store model. → Hire two hundred people over the four year pilot → Serve five thousand people through mission → Place one thousand people into jobs over a four year period. → Create an operational framework that will support future growth and provide sustainability.

Author: Kevin Meier

Table of Contents
Executive Summary................................................................................................... 3 Base Assumptions ..................................................................................................... 5 Methodology .............................................................................................................. 8 Mission Integration Model ........................................................................................ 14 Market Analysis ....................................................................................................... 15 Competitive Analysis ............................................................................................ 20 Advantages Over Competition ............................................................................. 30 Formation of Business Entity ................................................................................... 31 Retail Location Requirements .................................................................................. 34 DGR Target Market ................................................................................................. 35 Donation Strategies ................................................................................................. 36 Retail