Critica Balões

FUNDAÇÃO ARMANDO ÁLVARES PENTEADO

ARTIGO CIENTÍFICO DE ANÁLISE DE MARKETING DO CASO "HUNGER DELIVERY" DO FOOD BANK FOUNDATION (BANCO DE ALIMENTOS).

SÃO PAULO
2014

Lucas Moraes Saicali
41212195 APM
Orientador: Fernando Dinelli

Resume:

This work will elaborate a series of theses to determine the impact that many theories from different authors made in the process of creativity and communication in a determinate ad action named "Hunger Delivery". Starting with "How to win friends and influence people" by Dale Carnegie, we will understand how the process of comprehending peoples feeling and responses interfered on Hunger Delivery. Then, we will see how the book of Charles Duhigg "O power of habits: why do we do that we do in life and in business" changes the way we understand our action and how this little actions called hobbys can and changed everything in the creation of Hunger Delivery.

Sumário

1- Hunger Delivery..........................................................................................5
1.1- O que foi?..................................................................................................5
1.2- Resultados.................................................................................................5

2- Marketing.....................................................................................................6
2.1- Que tipo de marketing foi utilizado. ......................................................6

3- Obras que determinam comportamentos que explicam o sucesso dessa ação.......................................................................................................7
3.1- Como fazer amigos e influenciar pessoas.................................................7 3.1.1- Faça a outra pessoa sentir-se importante, mas faça-o sinceramente....