Comunicação interna 2.0

Comunicação Interna 2.0: Um desafio cultural

Comunicação Interna 2.0: Um desafio cultural

"In clear, simple and enthusiastic terms, Alejandro Formanchuk defines an actionable new world into internal communication in organisations can evolve. Combining "version 2.0" realities with traditional frameworks, his book is a manifesto for those seeking to move their organisations forward into an approach that is more authentic, respectful, and democratic. Ultimately, it's an approach which adds and liberates more value. Well done!"
Mike Klein - Co-Founder at CommScrum - Dennmark

“Alejandro Formanchuk makes the critical point that 2.0 Communication is about culture, and not about technology. In Formanchuk's company of the 'present-future', the talent at the base of the organizational pyramid finally gains its voice as rigid corporate hierarchies are abandoned in favor of a 'public square' model characterized by peer-to-peer dialogue, honesty and transparent communication. Only then, Formanchuk points out, can the tools that we associate with the 2.0 world fully demonstrate their value.”
William Trout - SVP and Director of Internal Communications at BBVA Compass - USA

"Alejandro Formanchuk does one simple but most important thing: breaking down the complex issue of necessary cultural and organizational changes into some easy to read but nevertheless powerful and demanding commandments. From now own no communicator engaging in "Internal Communication 2.0" will have the right to say: I had no clue about how demanding my job would become."
Carsten Rossi - CEO at Kuhn, Kammann & Kuhn AG - Germany

Alejandro Formanchuk

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Alejandro Formanchu. Nasceu em Buenos Aires em 1977. É licenciado em Comunicação Interna diploma de honra pela Comunicação Social com 2.0: Um desafio cultural Universidade de Buenos Aires (UBA). É especialista em comunicação organizacional. Presidente da Associação Argentina de Comunicação Interna. Diretor da Formanchuk & Asociados,