Caught in the web

Caught in the web

The Internet is growing fast like wildfire with its capacity for bigger media and “immediate” content. People now are enjoying themselves in surfing the net whether for pure fun or for educational purposes. The internet perhaps became the primary source of information for the majority, if not for all – no doubt it has penetrated the so called “mainstream media”. And, for that matter, the newspaper publishing industry is desperately trying to cope with the hype of the Internet.
From ink and paper, the newspaper industry is starting to use the Internet as an alternative way to convey information – newspapers cannot have breaking news which television, radio and internet can. They are now publishing an online edition of their respective papers like the national dailies and even region-based media outfits. Most of them could be read for free while some require paid subscriptions.

According to the Washington Post website, advertisers now are rushing to be part of the internet industry, mainly because of its popularity. As internet gains advertisers, the newspaper industry is losing them and this greatly affects their publication. Any business cannot survive without money. Newspapers, like any other, needs money to still operate.

In internet too, readers can choose the topic they prefer to read. They just need to type the title of the lead and presto it will be in front of them. So it is like saying that the internet is for everyone because anything you want is there. Newspaper is trying to compete with the net by putting stories that will fit the taste of the majority (more space for showbiz news). They also try to make their papers glossier and more colourful to be even with the net. In this way they can have a better market share.

But it has come to mind to the publishers that the internet also provides the interaction that print cannot deliver. The immediacy of the interaction with the readers. It provides faster and specific (search