Business plan

INDEX

1 Executive Summary ……………………………..……………………………… 4
2 Car sharing ………………………………………………………………………. 5
2.1 Electric car ………………………………………..……………………………. 5
3 Business Details ……………………………………...…………………………. 7
3.1 Who we are? ………………………………………...………………………….7
3.2 Branding ………………………………………………..……………………….7
3.3 On-street parking bays ………………………………...………………………8
4 Key Personnel …………………………………………………………………….9
5 Business idea ……………………………………………..……………………. 10
5.1 How it works? ………………………………………………………………….10
6 Long term goals of the company ………………………………………………11
6.1 Our objective …………………………………………….…………………….11
6.2 Our mission ………………………………………………...………………….11
6.3 Our values ………………………………………………….………………….11
6.4 Customer Service Goals …………………………………..…………………12
6.5 Social Goals ……………………………………………….………………….12
6.6 Business goals ………………………………………………………………..12
7 Starting Plan ……………………………………………………………….…….13
8 Marketing plan ………………………………………….……………………….14
8.1 Marketing Segments & Target segments …………..………………………14
8.2 Local Council of London, UK …………………………...……………………15
8.2.1 Concession of bays ……………………………………………..………….15
8.3 Electric car company …………………………………………………………15
8.3.1 Citroen C- Zero ………………………………………………………..……16
8.3.2 Nissan Leaf ……………………….…………………………………………16
8.3.3 Peugeot iOn …………………………………………………………………16
8.3.4 Our choice ………………………………………..…………………………17
8.4 Marketing needs …………………………………………...………………….17
9 Swot analyses ……………………………………………………..…………….17
10 Competition …………………………………………………………………….18
10.1 Direct competitors …………………………………..……………………….18
10.1.1 Zip car ………………………………………………………..…………….19
10.1.2 Hertz …………………………….………………………………………….19
10.2 Indirect competitors …………………………………………………………20
10.2.1 Bicycle sharing system ……………...……………………………………20
11 Promotion strategy …………………………………………………………….20
11.1. For our partners …………………………………………………………….20
11.2 For our final costumer ………………………...…………………………….21
12 Running the business …………………………………………………………22
12.1 Staff