ArtigoEstudosDoConsumo

UNIVERSIDADE FEDERAL DO RIO GRANDE DO SUL
FACULDADE DE BIBLIOTECONOMIA E COMUNICAÇÃO

DESIGN EMOCIONAL COMO ESTIMULO DE CONSUMO

Mayah de Borba Cruz

RESUMO:
Este trabalho busca debater o consumo como peça central da sociedade pós­moderna e como se dá o processo de compra de objetos pelos consumidores que são stimulados através do design emocional. Para isso, realizamos uma pesquisa de campo para compreender melhor o perfil do consumidor, seus costumes e crenças e ações em relação à loja de objetos Imaginarium.

PALAVRAS CHAVES:
CONSUMO – CULTURA DO CONSUMO – SOCIEDADE DO CONSUMO – LOJA
IMAGINARIUM – OBJETOS – DESIGN EMOCIONAL

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You are not your bra­size, nor are you the width of your waist, nor are you the slenderness of your calves. You are not your hair color, your skin color, nor are you a shade of lipstick. Your shoe­size is of no consequence. You are not defined by the amount of attention you get from males, females, or any combination thereof. You are not the number of sit­ups you can do, nor are you the number of calories in a day. You are not your mustache. You are not the stuff you buy. You are not where you cut your hair. You are not the hair on your legs.
You are not a little red dress. You are not de brands you wear. You are no amalgam of these things.
You are the content of your character.
You are the ambitions that drive you.
You are the goals that you set. You are the things that you laugh at and the words that you say. You are the thoughts you think and the things you wonder. You are beautiful and desirable not for the clique you attend, but for the spark of life within you that compels you to make your life a full and meaningful one. You are beautiful not for the shape of the
vessel,