Just us! - opportunity for branding and marketing expansion

Executive Summary This executive summary has been provided to allow readers a rapid appreciation of the content of this assignment. This document analyses the marketing situation for a Fair Trade coffee roaster company with business in the wholesale and own retail market. The environment was analyzed by scanning the micro and macro environments, giving emphasis to competition and external factors. After that, the SWOT analysis was used to organize these findings. Once the segments were identified, the objectives were defined based on a growth strategy. Finally, the marketing mix was used to suggest some recommendations of change in order to reach the objectives. To achieve these goals, some recommendations of change are suggested as follow: * Branding: Build and maintain a brand of Fair Trade label; * Product: Add new products to star lines/ Repackaging/ Expand stores’ menu/ Standardization; * Promotion: Advertise in stores and Fair Trade Museum/ Emphasize quality / Promotion on goods by fidelity card and combined sales / Partnership with schools and colleges to maximize the museum´s exposure/ Better use of internet as media communication; * Place/Distribution: Maintain diversity in distribution channels/ Growth objective by coffee shop expansion/ Franchising; * Price: Market based/ Different pricing points in star product lines; * People: Build and maintain a great service level with a trained and exciting staff. Table of Contents…

Accounting and transparency under IFRS 3 Adopting IFRS – A step-by-step illustration of the transition to IFRS Applying IFRS – Finding the right solution (available on Comperio®) 1 Audit Committees – Good Practices for Meeting Market Expectations Building the European Capital Market – Common Principles for a Capital Market Financial Instruments under IFRS – Revised IAS 32, IAS 39 and IFRS 7: A guide through the maze IAS 39 – Achieving hedge accounting in practice IAS 39 – Derecognition…

1.2 Bio Brazil Fair 3 2. Veículos de Divulgação 3 3. Concorrentes 3 4. Market Share 4 5. Método de Seleção de Vantagem Competitiva 4 REFERÊNCIAS 5 1. Feiras de Divulgação 1.1. Expo Brasil Chocolate Criada em 2010, tem foco no crescimento do mercado de chocolate no Brasil. Como o primeiro chocolate orgânico a ser produzido no país foi o da empresa Nugalli, em agosto de 2008, as feiras utilizadas para divulgação do chocolate orgânico no Brasil são as mesmas…

was consolidated around the e-commerce segment, with the acquisition of LTD Transportes. Both of the Company’s markets outpaced Brazilian GDP growth, showing that Tegma is inserted in exceptionally dynamic segments of the economy. It was a good year for the country’s vehicle market – showing in the annual comparison of vehicle sales an increase of 6.1% in 2012 and increase of 7.8% in the fourth quarter 2012. Individual earnings recorded steady growth throughout, accompanied by reduced…

CBI MARKET SURVEY: THE FOOTWEAR MARKET IN GERMANY CBI MARKET SURVEY THE FOOTWEAR MARKET IN GERMANY Publication date: May 2010 Report summary This CBI market survey discusses the following highlights for the footwear market in Germany: • German consumption of footwear was € 8.6 billion in 2008, or 330 million pairs down 0.5% per annum on average since 2004. Whereas production value decreased by an annual average of 1.4% to € 3.7 billion, and volume by 3.2% to 193 million…

following: • Date and place: September 2010 in Mumbai, India. • Actors involved: Nitya Guruvayurappan, whose aspiration is to start a consulting company that deals exclusively with behavior issues unique to the Indian context, is prospecting a manufacturer of hair oil and fairness cream as her first client. • Central issue: Nitya Guruvayurappan must use data from a research publication she co-authored in 2007 to bring insights for the client on consumer values (not extensively…

million euros on Amadeus. These results confirm what we had already announced last year, the success of our merger, both operationally and financially. Our combination has given us a real competitive advantage, supporting our strategy of profitable growth. Despite a continued high oil price our objective is for operating income in the current financial year at least in line with last year. Our confidence in the future has led us to propose a doubling in the dividend to 30 euro cents.…

Mergers and Acquisitions – A beginner’s guide Valuation M&A involves using more than one valuation technique to arrive at a valuation that we think is fair. The most common techniques used are: ➢ Comparable Publicly traded companies (“Public Comps”) – this analysis indicates how the stock markets are valuing companies that are similar to the target ➢ Precedent Comparable Transaction analysis (“Transaction Comps”) – this analysis indicates the valuations at which…

end-of-chapter discussion questions are ideally complemented with the problem set questions to challenge the reader understanding of the covered concepts. I am impressed with the current reflection of market conditions throughout the text and the extent of the recent changes to provide greater understanding for students. I expect to find that the students are also impressed with the clarity and structure of the text when I introduce the newest edition to my course. I recommend the…

FUNDAÇÃO GETULIO VARGAS ESCOLA DE ADMINISTRAÇÃO DE EMPRESAS DE SÃO PAULO SERGIO BARCELOS DUTRA DE ALMEIDA VALOR JUSTO (FAIR VALUE) E REGULAMENTAÇÃO CONTÁBIL: Valor justo (Fair value) na Regulamentação Contábil Brasileira, Norte-Americana e Internacional. SÃO PAULO 2007 Almeida, Sergio Barcelos Dutra de Valor Justo (Fair value) na Regulamentação Contábil Brasileira, Norte-Americana e Internacional. / Sergio Barcelos Dutra de Almeida. - 2007. 128 f. Orientador: Fábio Gallo Garcia.…