Briefing Kinder Chocolate

Briefing 1. Marca- Razão Social: Nestlé Industrial e Comercial Ltda. Nome fantasia: Nestlé Slogan: GOOD FOOD. GOOD LIFE (mundial). Faz Bem (Brasil). Localização: Avenida Doutor Chucri Zaidan, 246, São Paulo, SP, Brasil. Sites: www.nestle.com (mundial); www.nestle.com.br (Brasil); www.nestle.pt (Portugal). Ramo de atuação: Indústria de produtos alimentícios. História: A história da Nestlé começa na Suíça em 1866, quando Henri Nestlé lançou a farinha láctea, um alimento especial…

escolhida a empresa Chocolates Brasil Cacau com foco na sua análise para o estado de Sergipe. O objetivo proposto é a simulação das etapas e desenvolvimento do planejamento para a situação encontrada da empresa estudada. 1) BRIEFING Nome Original: CHOCOLATES BRASIL CACAU. Produto Principal: Trufas de chocolate. Slogan Atual: Nunca possuiu nenhum slogan e geralmente faz o uso de tagline6 nas campanhas, como por exemplo: Big qualidade, preço brother. Histórico: A Chocolates Brasil…

direction, the first companies take away the lead from their traditional agency and give it to a digital agency – still the majority of the creatives would rather spend their time thinking of print ads and TV spots instead of jumping at the next digital briefing as soon as possible. Most of these creatives suffer from the New Media Phobia. They believe they must know about programming languages or have to master Flash in order to be able to develop New Media campaigns. Yet, this is…

tax-advantaged deal example)* xxvi BUSINESS CASE STUDIES Chapter 13. Financing Transactions: Private Equity, Hedge Funds, and Leveraged Buyout Structures and Valuation Inside M&A: HCA’s LBO Represents a High-Risk Bet on Growth (LBO strategy)** 13–1. Kinder Morgan Buyout Raises Ethical Issues (Potential conflicts of interest)* 13–2. Financing Challenges in the Home Depot Supply Transaction (Impact of credit quality on LBOs)* 13–3. Financing LBOs—The Sungard Transaction…

antennae was protruding from the hole in the girder. It protruded, but it did not move. He had had to buy soda, Oreos, bread, sandwich meat, mayonnaise, tomatoes, M&M's, Almost Home cookies, ice cream, a Pepperidge Farm frozen chocolate cake, and four cans of canned chocolate frosting to be eaten with a large spoon. He'd had to log an order to rent film cartridges from the Inter-Lace entertainment outlet. He'd had to buy antacids for the discomfort that eating all he would eat would…